Vision And Mission Of Starbucks Essay - 1235 Words

Running head: VISION AND MISSION STATEMENTS 1 VISION AND MISSION STATEMENTS 7 Vision and Mission Statements Hieu Le Columbia Southern University Vision and Mission Statements McDonalds is the largest fast-food chain, which serves more than 160 countries in the world. The firm grew gradually in the last two decades in terms of market shares, revenues, and its franchise restaurants in the United States and worldwide. Furthermore, the fast-food chain believes that its mission and vision statements will provide and demonstrate the firm?s belief, philosophy, culture for its customers and stakeholders in the long-term. Regarding Starbucks, is the biggest retail coffee enterprise in the United States. The business was established in 1971 in Seattle, Washington. The mission of the company highlights on a welcome atmosphere for customers to come to the coffee shop, experience with the superior customer service, and a great taste of coffee. Unlike its mission statement?s belief, the firm?s vision statement emphasizes that the firm is strongly focusing on its product quality, the principle of the company, and future growth as well . According to David and David (2015), the major purpose of corporations? mission focuses on satisfying consumers? demands and needs. In fact, an effective mission statement emphasizes how a firm serves,Show MoreRelatedStarbucks : The Vision And Mission Of The Company1099 Words   |  5 PagesStarbucks is an organization I am familiar with because I worked for them. Starbucks started as a small coffee company in the United States selling bulk coffee. They have grown to an international coffee house that serves one custom cup of coffee at a time in an atmosphere that provides spaces for collaboration or alone time. It has become an entertainment designation between customer’s home and work. The company inspires to have a successful globalization impact. Starbucks works to incorporateRead MoreStarbucks s Mission And Vision1540 Words   |  7 PagesThe Starbucks Corporation is a roaster, marketer, and retailer of specialty coffee throughout the world, currently operatin g in more than 50 countries today (â€Å"Our Starbucks Mission†). Starbucks represents one of the most recognizable logos and companies across the globe today, continually expanding and diversifying their unique operations. The first Starbucks opened in Seattle, Washington in 1971 and since 1987 Starbucks has opened an average of two stores daily (Bonander). Starbucks’ success canRead MoreStarbucks Corporation, The Mission And Vision Statement1433 Words   |  6 Pages Abstract This paper discussed about the Starbucks Corporation, the Mission and Vision statement of the Starbucks Corporation and the strategies formulated and implemented by Starbucks in maintaining competitive edge over its competitors. 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